It’s about having the “right” customers
Wish more companies approached their business this way:
Most companies seem to want as many customers as they can get. At 37signals, we don’t want lots of customers. We want lots of the right customers. Our goal is to maximize profits, not market share. We also want to maximize happiness — for the customers and for ourselves. The more people you have using your products, and the more people you have working at your company, the harder it becomes to keep everyone happy all the time.
(Source: inc.com)
